Lana Zoppi

Design Director

Lana has over 10 years experience in branding agencies, and brings creative energy to every project her and the design team take on. Her creative approach to branding and strategy plays a key role in creating solutions that help clients to build memorable brands and grow their businesses.

Lana’s articles offer insights on creativity, design and the importance of mentorship within design teams. They delve into her interests in how we tell stories and communicate and how these stories affect our tastes and behaviours. Her articles dip into the world of trend forecasting and analysis, bringing you valuable insights into your audience’s world.

Explore Lana’s articles to gain a deeper understanding of branding, strategy careers and trends.

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Recent articles

How strong is your brand? A guide to measuring brand awareness

Why accessibility gets left too late (and how to change that)

Is it time to rebrand? Top reasons to make the change

Brands Untapped: Studio Noel on creating collaborations with lasting cultural relevance

What is brand licensing? The know-how to get you started in 2026